Why health brands need content marketing: create trust and build your audience

The content marketing industry is booming. In the coming years, it’s expected to be a $10 billion dollar business.

This post will explore how health brands can harness the power of content marketing to build trust and generate new leads.

Healthcare marketers are already using content in drives for things like email campaigns, social media posts, and blog posts; but there are other ways that they can use this powerful strategy to improve their bottom line.

Content Marketing for Healthcare Brands offers many benefits including: increased traffic, improved rankings on Google Search Engine Result Pages (SERPs), higher conversion rates, more qualified prospects coming through your website’s doorsteps ready to buy from you!

Ready? Let’s dive in.

why health brands need content marketing create trust and build your audience


What Is Content Marketing?

Content marketing involves strategically publishing or broadcasting helpful information for your audiences on an ongoing basis. In order to establish thought leadership, build trust with potential clients/customers.

Making it easy for people who need help (become aware) that you exist as a service provider by educating them about their problem(s), provide solutions to problems they might have without being pushy sales-wise. In short: “educate” your target market so they know what you’re offering even before asking!

It’s not enough anymore just to create good products & hope people find out about them, you need to create a strong brand presence by investing in content marketing.

Why Health Brands Need Content Marketing

Why Do Health Brands Need Content Marketing?

Health brands need content marketing because they need to build trust with their audience. They need to show that they are an authority in their industry.

They need to build trust among people by writing good, accurate and valuable content. You can do this through your blog posts or other digital media like YouTube videos or webinars etc.

Your prospective customers will get to know you better as a company when they read about how you help them solve their problems in interesting ways with your products and services. This builds a strong relationship between a customer and brand which leads consumers to come back again and again because they have developed trust in your products/services over time.

They also need content marketing for building credibility within the market place so it is important to ensure all of our information is true and accurate.

Types of content marketing efforts that Health Brands Should Embrace

They include but are not limited to:

  1. Written blog posts – Videos/Slideshares
  2. Email newsletters or alerts
  3. Social media platforms shared content, Facebook and Twitter feeds
  4. case studies –
  5. infographics – webinars
  6. eBooks/Whitepapers
  7. FAQs or other content that is product-related. Such as recipes, instructions, etc.

A huge reason why health brands need content marketing is to build trust and establish a relationship with their audience. By creating interesting, engaging and useful content you can get your customers really interested in what you have to say.

Your brand will become more trusted by the consumer if they see that there is constant conversation happening between them and your company on social media for example. The same thing goes for email newsletters or alerts.

These are another way of getting consumers invested in who you are as a business person because they want information from you! It’s important not to overwhelm people though when it comes to too much communication so just be sure that every once in a while you’re sending out timely messages about things going on with your brand.

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You should start by creating a blog post that describes how content marketing efforts can help your brand – for example, in the case of this example you might write.

“Health brands need to embrace a range of different types of content in order to build trust with their audience. Content Marketing is an important part of any successful online branding strategy and there are many ways to engage customers through well-produced materials.”

why health brands need content marketing create trust and build your audience

Tips for Creating  Health and Wellness Quality Content

Creating Quality Content

Create quality content with the right keywords to attract an audience of customers looking for your products and services. It should also be relevant content.

If you are making content for your health and wellness business, make sure it is 100% relevant to the topic. This includes using keywords that would be used by potential customers or clients.

For example, if you had a blog post on yoga mats, use “Yoga” as one of the keywords in your post. Keyword research tools can help with this step – just enter what type of information people might look up online related to your product/service (e.g., Yoga Mat Reviews).

Make sure these terms show up at least once per paragraph so search engines will pick them up during indexing rounds!

Make quality content about topics which relate closely to products/services sold within the industry today.

Create informative posts based on real life issues and problems which your potential clients face.

These posts can be used to educate customers on what they need, why it is beneficial for them (e.g., Yoga Mats help support the spine), how these products work within their lifestyle (e.g., mats come in different sizes/styles) – this will build trust with your audience of consumers making them more likely to purchase from you!

Bloggers who write about topics relevant to their product or service are better able to attract an audience of consumers; this list goes into further detail on that point, as well as some additional tips for content marketing success here .

Have a call to action

Make sure that there is a call-to-action at the end of each blog post so readers know exactly what you want them to do next.

Call-to-action examples include:

  • Sign up for our email list here!
  • Download an ebook on the topic of your post by visiting this link !
  • Check out more information about what we offer at [link] or visit our contact page .

Anyone who reads your blog posts should be able to get a clear idea of where they are headed after reading one sentence from the content, so make sure that is communicated effectively with any calls-to-action within each article.

Know Your Target Audience

Understand your target audience.

It is important to know who exactly you are targeting when it comes to content marketing for health products/services. This way you can write about topics relevant to them, and have the right channels in place so they will actually read what you post!

The more specific your information, the better- because this will allow you to connect with customers on a deeper level. Unlike just being another brand trying to sell their services.

The following are some helpful tips which may help guide future blog posts:

  • Is there an age range of people within your industry?
  • What gender do they most identify themselves as?
  • How much money do these types of individuals make each year?
  • Where do they tend to shop online or offline – where would they be looking to purchase your products/services?
  • What is their lifestyle like (what are the biggest problems they face in life)?

For example, if you were marketing yoga mats – who do you think would benefit most from purchasing these items? Women aged 20-40 years old make up the majority of online purchases.

Therefore, it would make sense for blog posts to focus on topics which interest this audience. For example, how different types of yoga mats can help with back pain relief, or what types of exercise one could use a mat for that fits well into today’s busy lifestyles!

These articles will then attract readers who have similar interests and may convert better than content written about other demographics. The niche market method works best when blogging because it allows businesses to connect with potential customers in a personal way.

Use Visual Content in your digital marketing campaigns

Visuals can be extremely beneficial when it comes to consumer engagement, especially if you have a product which is primarily visual-based (i.e., beauty products).

Infographics are one of the best ways to explain complex ideas in an easy-to-understand manner – these graphics also tend to go viral on social media networks because they are so effective at communicating information!

There are several tools online today that allow people who do not have any graphic design experience create infographics themselves.

If creating visuals isn’t within your budget or available skillset, outsourcing work will likely cost under $25 per infographic depending on the quality you want.

There are a plethora of websites or social media management companies available which offer graphic design services for less than what one would pay in-house. Often times it is much faster to have work completed online since there really isn’t any outsourcing involved!

Just make sure that whatever designer or company you choose has experience with creating infographics if that’s your goal.

Infographics can also be extremely effective when used as blog post images. Just take time out from writing to create an engaging visual element before publishing these posts.

Therefore, readers have something interesting waiting for them at the end of each piece. This will not only provide more value to your audience but may actually help boost traffic levels through increased social media shares too!

why health brands need content marketing create trust and build your audience

Develop a digital marketing strategy for creating content and stick to it!

If you find yourself struggling with where to start or what direction your content marketing efforts should take, consider creating a strategy in which you outline the following:

How often will posts be published? (number of blog posts and visual media)

  • What topics are most relevant for your target audience?
  • How can this information influence future post ideas?
  • What channels do you plan on using for distribution purposes?
  • Who is responsible for maintaining these channels – internal team or an external agency?
  • What are the content marketing costs we are willing to pay?

By having all of the details laid out beforehand, it makes things easier when actually executing content creation.

This way everyone knows precisely how many pieces have been assigned to them at any given time so there aren’t too many going live at once!

With social media being such a popular platform today, it’s also helpful to establish who will be managing each channel and how often they will post.

The more thorough you are with your planning process, the easier it becomes to determine what content is working best for your business and which pieces should be cut from the lineup because they aren’t performing as well!

Just like any other aspect of marketing campaigns, having a plan in place helps make sure that every effort made results in an efficient ROI (Return on Investment).

By following these five tips when developing content for digital marketing purposes, businesses can produce high-quality information at minimal costs while still generating traffic back to their website or social media pages!

How can a content marketing strategy build brand trust?

According to the content marketing institute, there are three key reasons why content marketing builds trust.

The first is that it’s the most human approach to communication, allowing brands to connect with their audience on a more personal level.

Secondly, it gives companies an opportunity to showcase expertise and give audiences access to information they might not have had before.

Lastly but certainly not least, creating content takes time—which means staying power for your brand’s story over time as you consistently pump out quality pieces of work.

As a health brand building trust is paramount. People are trusting you with their lives when they buy your product.

Websites like WebMD, Livestrong and Everyday Health are perfect examples of health brands who choose to use content marketing in order to build trust with their customers. They have worked to make a positive brand reputation which in turn encourages repeat sales.

WebMD is one of the most visited websites for healthcare information on the web—and it’s because people know that when they land on a page, they’re getting unbiased facts from reliable sources.

Content marketing allows you to be thoughtful about what you’re putting out there into the world which can only help your brand over time.

Furthermore, publishing content gives companies an opportunity to demonstrate expertise in something other than just making products – which could potentially breed greater loyalty among consumers too!

Making content shows audiences that you care about what you’re selling and that you want to give them the best information possible in order for them to make an informed decision.

Lastly, but most importantly: content makes your brand stay relevant over time as it keeps people coming back, you will have repeat customers who will eventually be loyal customers.

Health brands need fast moving products—which means your customers will always be on the lookout for new ways to use your product or try something new from a competitor!

Content marketing is important because it gives companies a chance to show their expertise – which can help differentiate themselves from others on the market. It also shows audiences that they care about giving people valuable information so they feel confident buying their product again – which ultimately helps build trust with those who matter most–its consumers.

Common Healthcare Content Marketing Mistakes

While creating a content marketing strategy, it is paramount to be careful, so that you do things right. There’s a tendency of confusing content marketing with traditional marketing tactics, and hence content marketing mistakes are made.

Here’s a list of common healthcare content marketing mistakes that you can easily avoid:

Do not ignore the power of human interest stories

Content marketers often tend to focus more on product or service-related articles, but this is not how people prefer reading things. They wish to read interesting stories, and the best way to do so is by telling stories of real people.

These can relate with your audiences because they have similar experiences or problems as those described in the story.


  • Focus on writing articles that suit a needs/interests of your target audience
  • Fleshing out human interest stories will work better than just talking about products & services all day long!
  • Don’t be afraid to take risks while sharing personal stuff – it’s bound to make a connection between you and your readers. Which matters more than anything else for building trust.

For example, find something relatable from one patient’s experience during their journey through treatment at *[name of company]*, whether positive or negative.

Above approach will help you to connect with your audience, and build trust. The more they trust you, the more likely it is that they’ll share their experiences on social media platforms – which can be a great marketing opportunity for any brand!

why health brands need content marketing create trust and build your audience

Don’t skip social media

A content marketing strategy is incomplete without a strong focus on building your social media presence. You must have an active profile with posts that are relevant to the people you’re trying to reach out to.


  • Start by creating lists for posting industry-relevant updates from across the web, and use it as a reference list when publishing new articles. This will ensure evergreen pieces in all your future blog posts!
  • Keep coming up with fresh ideas in order to keep things exciting – write about trending topics or recent happenings related to healthcare & wellness services , which can establish credibility while adding value at the same time!


Do not ignore search engine optimization

While social media platforms are good for promoting your content, it is also important to make sure that these posts show up high on search engine rankings.


  • Make use of keywords in the article body as well as title. This will help your post to rank higher on search engines for related phrases & queries.
  • For example, if you’re writing an article about nutrition supplements , write about their benefits and how they can help improve one’s health! That way, people who googled “nutrition supplement”, or something similar would find your blog post at top page results while searching online!
  • When readers reach out via google/social channels with questions regarding the topic covered by articles published across various sites (including yours), it helps establish credibility, and add value.

Don’t ignore the power of infographics

Infographics are a great medium to share information with your readers. They’re easy-to-read, and have an appeal that attracts attention from those who don’t prefer reading long articles or blog posts.


The best way is to keep creating fresh content about trending topics & recent happenings related to the healthcare industry. This will help you build up trust among your target audience!

This can be done by including stats/graphics in every post which make it appealing for others to read on!

For example, if you want people (patients) seeking treatment from you to know more about what kind of services we offer before they contact you.

You can publish an article with information on how nutritional supplements are beneficial in treating certain ailments! This way, they’ll know more about what to expect during their time of need.

Infographics that deliver this kind of message will attract people’s attention while adding value at the same time – which is exactly what your brand needs when it comes to content marketing for healthcare industry!

Don’t ignore the power of videos

Video marketing is another powerful tool that you can use to generate awareness about your brand, and its offerings.


Make sure you come up with fresh ideas for video creation & content – don’t just reuse old stuff! Using tools like Animoto or creating a promo by adding graphics/text over royalty free images will help boost views on social media platforms .

This way more people would know what kind of services are offered, which in turn increases trust among patients seeking healthcare related services !

For example – if someone wants to know how nutrition supplements could be beneficial during their treatment process? You can publish an article talking about it while keeping in mind that this information needs to be conveyed in an interesting way!

Videos that offer information like this will help establish credibility & add value to your brand at the same time – which is exactly what you need when it comes to content marketing for the healthcare industry.

Conclusion on Health Blogs

Content marketing is the new way to communicate with your customers. It helps you build trust and lets you interact more closely with your audience than ever before.

That’s what health brands need, right? Right! So, if you are a brand that wants to succeed online, don’t forget about content marketing strategies for your blog posts! They will be helpful in promoting yourself as an authority on the subject matter of the blog post, which can help increase traffic and SEO rankings.

The next step is always building relationships with potential buyers/readers who share similar interests or needs–which comes along pretty nicely when using Facebook ads (for example). These last two steps form some sort of conversion funnel by starting out with getting people familiar with the brand, then getting them interested in what is to be offered.

Finally, all your hard work has paid off! A successful content marketing strategy will bring you more customers than ever before and help you grow your health blog audience fast!

why health brands need content marketing create trust and build your audienceHire Professional Health Blog Writer

Do you have a healthcare brand that needs to create interesting blog posts? Writers Access, the world’s largest marketplace for writing services can help you.

We hire professional health blog writers who are experts in healthcare and wellness topics like fitness, nutrition, alternative medicine and more. With our team of talented writers on your side, creating engaging content is easy!

We consider all of the details that will make your brand stand out online: tone of voice, target audience preferences (age range/education level), what kind of information they need (features vs. benefits), etc. Our goal is to transform a product or service into a lifestyle choice with each post we write because we know that there isn’t one-size fits all when it comes to buying habits nowadays!

Hire an expert writer today to make your blog posts become the best sources of information for anyone who needs medical advice.

Our Professional healthcare writers can help you: –

  • Increase brand awareness and create trust with new audiences by producing regular content that is consistent, relevant and engaging
  • Fill gaps in your company’s knowledge base so that other departments (marketing, customer service) know what they are talking about!

The Writers Access platform lets brands connect with trusted dedicated professionals who have the expertise to produce persuasive copy regardless of industry or subject matter.

Our marketplace ensures absolute confidentiality on both sides which means peace of mind for all involved. Our team takes care of marketing strategies, SEO/SEM efforts AND social media promotion; this clients one less thing to worry about!

If you are searching for the best place to get content creation help with professional health blog writers, contact us today. Whether it’s a short-term project or ongoing support; we’re here to make your life easier and increase ROI (Return On Investment) in no time at all!

Contact Us:

Email: content@writers-access.com

Phone no:  +1 231 760 8200

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