Content marketing mistakes: tips and tricks to fix them

Content marketing is a lot of work! It takes time, dedication and creativity to create content that your audience will love. So why do so many brands make the same mistakes over and over again?

When it comes to content marketing, the most common mistakes are made in a number of areas. Some come from being ill-prepared and not taking time for research, some from having too many people on the project who have conflicting ideas or don’t speak up when they disagree with others, some from rushing through things without considering their audience’s needs. Others come about because of lack of focus or understanding what is needed for success.

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This article will discuss all these pitfalls and provide tips to help you avoid them by providing examples of how each mistake can be fixed. Hoping this helps your business avoid these mistakes in the future and see more success with your content marketing strategy!

What is Content Marketing?

Content Marketing is also known as Inbound Marketing, which takes advantage of tools such as search engine optimization (SEO), blogging and content syndication to create online visibility.

Content Marketing is an excellent way for businesses and brands to create a relationship with their customers as well as attract new ones. Averagely, 87% of marketers are increasing content marketing efforts within their organizations .

Content Marketing is a key factor in the success of any organization. There are many benefits to create content and engage with your customers:

– Increase awareness for your brand, product or service;

– Gain trust through third party endorsements;

– Create loyal followers who will be receptive to future marketing efforts; and create new leads.

Content marketing is paramount if you are looking to create a significant online presence.

What is Content Marketing Strategy?

Content marketing strategy is the method of how content marketing is executed. Your strategy may include social media, blogging or even create videos on YouTube.

The main idea behind your content marketing strategy is to create content that will engage your prospects and customers, while building awareness of your brand.

Tips for Creating Content Marketing Strategy that Performs

– create content that your target audience wants to see and read about. This could be a blog post or an infographic, depending on the type of business you are in.

– create quality content that will educate your prospects and customers or solve their problems for them! This could be anything from how to create a business plan, to how to create an excel spreadsheet.

– Always keep your own content relevant and timely. This is particularly important for a business that is in a fast-moving industry.

– create a content strategy with consistent frequency and create it on a regular basis, such as every Monday or create a blog post every week.

– create content that aligns with your brand and business goals, such as increasing revenue or gaining more leads.

– create content that is optimized with keywords and search engine optimization (SEO) in mind. You can use tools like Google Keyword Planner to create keywords and run keyword research that will help you create content around certain topics.

– create something valuable for your customers, so they come back to you for more.

– create content that is easy to share on social media and create a community of followers, so they will be receptive when you create new content.

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– create relationships with your customers, so they know who you are and feel comfortable when buying from you.

A good content marketing strategy will create awareness for your brand, product or service; create content that is valuable to your prospects and customers while building trust through third party endorsements. If you follow the tips above you will create an effective content marketing strategy.

Characteristics of Great Content Marketing

-A great Content Marketing strategy should have a clear brand voice.

-A successful content marketing strategy needs to be tailored for your specific target audience, which is why it’s so important to use data and research when coming up with ideas.

-Content without effective distribution across the right channels will not successfully reach its intended goal of engaging an audience or sparking a conversation.

-Great content marketing touches on the emotional connection that people have with your brand and gets them to feel as though they are part of something bigger than themselves.

-A great Content Marketing strategy should always be optimized for search engines, so it ranks higher in Google’s results when someone searches information about your products or services online.

-A great Content Marketing strategy helps you to build your reputation as an authority in your industry.

-Great content is consistent, whether it be based on a certain theme or topic that runs throughout the week or month, or just with brand voice and tone.

-A successful content marketing strategy requires consistency so readers know when new posts are available.

-Great content marketing is shareable and gives readers a reason to talk about your brand.

-A successful Content Marketing strategy should be focused on quality, not quantity. Don’t publish just for the sake of publishing! Quality always trumps quantity.

-In order to have great blog posts that stand out from other blogs in your industry, it’s important to be able to identify and use the right keywords for your posts.

-A successful Content Marketing strategy should highlight what makes you different from other brands competing in your industry, or why people should choose you over them.

-Great content marketing is all about standing out from the rest of the noise online – create an incredible user experience by making it easy for people to find exactly what they’re looking for.

-Effective Content Marketing should always be based on valuable information that your audience finds helpful and relevant, not overly promotional or salesy.

-Content marketing helps you build relationships with your customers

What are some common content marketing mistakes?

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Writing uninteresting Topics

One of the biggest content marketing mistakes is writing about topics that do not interest your audience. This will lead to fewer shares and less engagement on your posts.


Another common content marketing mistake is writing too much about the same topic, which results in readers getting bored and feeling like they already know everything there is to know about that subject.

Social Media Bias

The biggest content marketing mistake is spending too much time on one particular social media platform and not investing in the others. Some of them, like Pinterest for example, can be a great traffic source if you know how to use it correctly.

Quantity over Quality

Focusing too much on the number of comments and not enough on quality. This will result in spam content that is not useful or interesting to your readers.

No plan

Not having any content marketing strategy. A content plan is key to the success of your content marketing strategy, as it helps you stay organized and on-point with what you are trying to achieve.

Rushing Over Content

Leaving content marketing to the last minute. The content you create should have a purpose and support your business goals, so don’t leave it until the last minute or you won’t get quality results.

Content Curation

Not sharing content you create on your own. Content curation is not content marketing, so make sure to include content that you have written as well as articles from other sources.

No content

Not having content on your website that is easily accessible to visitors. Your content should be organized so people can find what they are looking for, otherwise it will lead to less conversions and lower search rankings.


Not giving content a chance. Quality content needs time to be able to generate results, so don’t expect instant success and have patience with it instead.

Irrelevant Content

You write content that is irrelevant to your industry. This will result in not only content marketing mistakes, but also lower rankings and less conversions as well.

To avoid falling into the pit of making common content marketing mistakes It is paramount that you prepare a successful content marketing plan or you can research a content marketing institute for better content marketing results.

Boring Content

Trying to write content about a boring topic. If you are going to create content, make sure it is interesting and engaging so people will want to read what you have written.

No Clear CTA

There’s no clear call-to-action in your content marketing piece. A lack of this can result in lower rankings as well as content marketing mistakes.

Using a Long Title Tag

Writing content with too long of a title tag, which can result in lower rankings and content marketing mistakes. Instead use short words that are easy to understand.

Lack of Focus on SEO Parameters

Not putting enough effort into your meta description or other SEO parameters for your content pieces will lead to fewer clicks from organic search results as well as content marketing mistakes. To ensure successful content, prepare an efficient plan online with google analytics .

No Research Involved

Spending no time researching topics before writing about them is one of the biggest content marketing mistakes you could make. Spend some time doing research first so you know what people want to learn more about and give it to them! You’ll see content marketing results much better that way.

Not Having a Content Plan

Don’t write anything without having an idea of what you are going to do with it first, whether this is sending it out on social media or creating content for your blog posts! Not having a plan will result in content marketing mistakes and poor conversions as well. Always use google analytics before starting any content campaign .

Short-Term Success vs Long-Term Results

Succeeding at content marketing overnight isn’t possible unless you’re extremely lucky. Instead focus on the long term success of your content rather than short term gains if you want to avoid making common content marketing mistakes like these ones above. This means using strategies such as building links over time instead of trying to achieve it all at once.

Not Creating Evergreen Content

Creating content that doesn’t last forever is a common content marketing mistake. To avoid this, use strategies such as adding links to your content so you can keep it alive by sending people back to other sources!

What can you do to improve content marketing?

One way content marketers can improve content marketing is by:

Doing outreach to attract more visitors, customers or users.

You have probably heard that content promotion via social media and email are good strategies for this. But if you want your efforts to pay off, then it’s not enough to just do content promotion. You also need to measure it!

Using social media tracking tools

Tools like Google Analytics, Facebook Insights and Twitter Ads can help you find out what content is working for your business so you can focus on creating more of that content in the future.

Finding new ways to engage with an audience

This will give them a reason to engage with your content. There are many ways you can do this, from live streaming video content on Facebook Live and using Twitter Polls for customer feedback to creating a quiz or asking a question in a blog post that generates comments and discussions.

Adding more original content

It will help refine the type of content other people find interesting as well as helping you stand out from competitors. This is why content marketing campaigns should not be limited to just one blog post or website page, but rather span across multiple content types and channels so that you can promote different content in the most effective way possible.

Some of these content formats include: videos, infographics, podcasts, webinars and ebooks. You can also try content formats that are less common like memes or slideshows.

Once you’ve written content and promoted it, the data from your efforts should be used to inform future content marketing campaigns so that they continue to improve over time. This means reviewing what worked well and why, as well as taking note of where there is room for improvement.

Writing relevant content that will be shared.

This often means researching keywords before creating content, and then using those words throughout your content to develop a reputation for ranking well on Google searches (one of the main goals of content marketing).

If you’re juggling content marketing with other responsibilities, content planning can help. Plan content based on your time zone and take into consideration all of the deadlines you have for content ahead of time. You can also use a content calendar to keep track of this ahead of time.

Make sure you engage readers with relevant images and videos too; these content types can help content stand out and be more useful for readers, which will then encourage higher engagement.

Get your content to the people who want and need it by targeting your content promotion efforts at those exact people. You can do this using a content marketing tool that lets you segment audiences based on demographics, interests or other factors so that each piece of content reaches the right audience as soon as its published.

Using SEO to your Advantage

By optimizing your content with SEO in mind, you can get more traffic from search engines. The two types of on-page SEO are:

Title Tags – These should be between 50 and 60 characters long and use keywords that relate to what people might type into a Google or Bing search field. Think about both the title of the blog post as well as any other titles for images used within the piece. Make sure they seem catchy while also being informative!

Meta Descriptions – Where available, these descriptions should include no more than 156 characters (including spaces) and should not only summarize what readers will learn when visiting that page but attract them to click through using strong calls to action like “click here” or “read this”. Linking – Connect pages of your site together with internal links (links that point to other content on the same website) and then also use external links (links that do not go to another page within the same website).

SEO isn’t just for search engines though, it can be used as a way to engage readers too. You can start by using SEO friendly headlines including keywords so they are easier for people searching online to find.

Using social media channels effectively

One easy mistake is focusing all efforts on one channel instead of spreading them out across several different ones where you know your audience spends time engaging online. This means incorporating Facebook, Twitter, LinkedIn or Instagram into each piece of blog content in some way rather than only promoting posts through one channel.

Content Marketing Mistakes Tips and Tricks to Fix Them

Social media sites like these can be used to promote new content as soon as it goes live, but they’re also a great way to engage with readers and build relationships that will then turn into brand advocates who might share your content on their own social channels.

Creating great blog titles

This is the most important part of getting people interested in what you have to say! Try writing different types of posts first (like how-tos or roundups) before settling on one specific topic for an entire piece. Once you’ve written several drafts, choose the best post title from those ideas by trying out some A/B testing where you write two versions side by side and see which gets more clicks based on data collected from how people interact with the post.

Maintaining a blog schedule and staying organized

Staying on top of your content marketing plan is essential in order to promote new posts effectively, but this can be hard when you’re juggling lots of other responsibilities too. In addition to planning out pieces ahead of time, use a blogging tool that lets you create different calendars for each type of content (blog posts, social media updates) so everything will stay up-to-date without needing additional work from yourself later. You could even make these calendars public if they help encourage others within your organization or company to think about their own tasks in relation to yours!

It’s also important to make sure everyone knows what all roles are available for content marketing within your organization and what each one does. Understanding how they all work together can help you assign tasks strategically so that everything gets done on time without any overlapping responsibilities or missed deadlines.

Content itself is king but the way it’s presented makes a huge difference too! If you’re looking to become a content marketer for yourself, hire an expert today at our company

To sum it all up

In conclusion, content marketing is a great way to attract new customers and keep them coming back. The key here is consistency, but also improving yourself over time. If you can get these two things right then your content will be successful!

It is important to be consistent. If your customers know when they will get new content from you then it will keep them coming back, and that’s great for everyone! You can improve yourself over time by listening to feedback and adjusting accordingly. These two things of consistency and improvement are really crucial in order for your content marketing to succeed!

We have been creating content marketing strategies and campaigns for years, so we know what it takes to get ahead in the online world today! We can help you craft your own strategy or build upon an existing one.

If you need any assistance feel free to check out our blog or get in touch with us! Interested in our services? Get in touch by calling us today!

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