5 reasons to include images in your content planning process: the powerful potential of photos

Most people think of video as a way to promote their products or services. But the latest research shows that videos are also an excellent way to build your personal brand, and make yourself stand out from the competition.

Video is one of the most powerful tools available for marketing on social media, because it’s relevant to more than just a small niche audience. With video you can reach your entire network of friends and followers with relevant content in real time – no matter where they are located in the world!

When done right, this type of content goes viral very quickly. So if you want new customers fast, nothing beats video for getting attention on social media. In addition, by adding relevant images to your videos (or even live streaming), you can increase your reach to relevant audiences even further.

For example, if you’re using video on Facebook Live for marketing purposes, many people will share the relevant images that are included in each post with their friends and family members via social media.

In this blogpost we will explain how relevant images can help your content go viral.

5 reasons to include images in your content planning process the powerful potential of photos

Visual content Marketing Trends You Should Know About

The first visualization that comes to mind when thinking about visual content marketing is probably infographics. Infographics have been a go-to option for marketers for years now and we don’t see the trend fading anytime soon, as they’re still relevant in 2018.

Infographics visuals can convey data quickly and effectively making it an effective way to keep your audience informed and engaged. There’s no reason why you shouldn’t be using infographics today as they are not only relevant but also highly shareable on social media platforms such as Pinterest, Twitter, Facebook etc., which means more organic traffic coming straight towards your website!

Marketers have already known how powerful images can be – both productively & creatively – which is why they’ve started implementing relevant images into their relevant content. In fact, it’s been proven that relevant photos can increase engagement by 80%.

In today’s visual world, businesses have to use relevant and high-quality visuals in order to stay relevant & competitive. More so on social media platforms such as Twitter or Instagram where users are constantly scrolling through a feed of trending topics and hashtags so marketers should be focusing on their brand awareness too!

So if you’re not using visual marketing already – now is the time to start thinking about implementing some type of visual strategy for your business ASAP!

Types of Visual Content You Need to Use in Your Marketing Campaign

Now that you are ready to embrace visual content, what are some of the types of visual content should you include in your marketing campaigns?


Infographics are one of the most popular types of visual content. Most online marketers today recommend infographics as part of an effective marketing campaign because it creates a strong impact to consumers and has high chances at going viral on social media sites such as Pinterest, Tumblr or Reddit (Steimle).

The infographic should be able to tell a story in order for the audience not only to gain knowledge but also drive actionable results from using your product/service (Laporte). According to Hubspot, companies that publish 11-50 blog posts per month experience three times more leads than those who don’t.

This is just another example why you need quality BOTH text and visuals for your campaigns!

You can get an infographic designed through HubSpot’s free marketing tools (and get help from them for a limited time).

Infographics can include: 

  • Data visualization
  • Location of consumers,
  • companies or places.

Video Content

Video content is important for any marketing campaign as it can be how-to, product demonstration videos (and even testimonials) or simply a video that explains the story behind your brand. According to Forbes, almost 40% of marketers say that they plan on including more video in their upcoming campaigns and another 53% indicate that they are trying out new forms of visual storytelling such as live streams and social media stories (video).

Videos should be between 30 seconds – two minutes long; make sure you include subtitles because 80 percent of people prefer text over audio when watching online videos. You can use tools like Wistia’s free analytics platform to help track views, play rates and other statistics about your next video campaign.

Videos content include:

  • Product demonstration videos what is called “how to videos”
  • Testimonials
  • company culture content to name a few 
5 reasons to include images in your content planning process the powerful potential of photos

Social Media Content

Social media is a great platform and a major social network for your marketing campaign because it allows you to get in touch with current and potential customers. According to the State of Inbound Marketing 2018 report, marketers who focus on generating leads from social media generate more revenue at 33% higher ROI ($119 vs $88 per every invested dollar).

In addition, if done correctly, using different types of visual content can boost engagement rates across all major platforms such as Facebook, Instagram or even Snapchat!

Types of Visual content include: 

  • Live stream video (on FB) – Interact while streaming through asking questions or encouraging comments that may spark new ideas/ topics for upcoming videos. Photos- Use photos that help tell stories,     provide visuals of your company’s culture or even simply lifestyle images.
  • Hashtags- Use appropriate hashtags to help your posts reach a larger audience and make it easier for people to find you on social media sites such as Instagram, Facebook etc.
  • GIFs – For those who want that extra boost in engagement consider using GIFs! According to Twitter’s original data scientist Gilad Lotan “a ‘like’ is nice but a favorite is better” with 119 percent increase in retweets when they added the heart button (vs just an option to retweet).
  • Pinterest boards – This platform has been used by marketers because not only can brands build awareness through different types of visual content similar as other platforms;      you can also build brand loyalty and drive action through creating evergreen boards that encourage repins.

This is a great way to help your content reach potential customers and get them more invested in the brand.

Image Content

Images are also an important part of marketing campaigns because they can help to create a connection with your audience. According to Hubspot, “People remember 85% of what they see, but only 20% of what they read.”

This is why it’s so crucial for you to include images in blog posts and other content as much as possible. You don’t necessarily need high quality stock photos or professional photographs.

If this isn’t within your budget; find free (licensed under public domain) images through sites like Pexels and Unsplash. Ensure you credit the photographer! Images should be included at least once every 500 words throughout the entire post.

Image content includes:   

  • Company logos 
  • Professional headshots
  • Product images (if you sell a physical product)
  • Posters and more

Visual content is an important marketing strategy because people like to see things rather than read about them. If you’re looking for more engagement and traffic on your blog posts, consider including visuals; whether it be image or video content.

This type of marketing can help boost revenue by 33% (or even higher). Images should be at least once every 500 words throughout the entire post.

User-generated content

This is content created by the users of a website or other media, rather than the proprietor. This is often in the form of blogs, wikis, message boards, social networks, and other online communities which have user-generated content. It can be written text, visual images, audio files, video files and so on.

5 reasons to include images in your content planning process the powerful potential of photos

Visual Content as a Content Marketing Strategy

Visual Content is a great content marketing Strategy,  but it’s not something you can just add in one day and expect your business to earn a profit from.

      It takes time, effort, patience and the right marketing plan to get people interested in what you have to offer using this kind of content strategy.

First, let’s define what exactly is visual content and how it can help your business. Visual content makes use of images or video to convey information; its primary purpose is to engage an audience with visuals so they might learn something new or be entertained.

      Many businesses look at visual content as the future of marketing, and it’s not hard to see why: people are constantly sharing what they find visually appealing on social media networks such as Instagram or Facebook posts; these platforms provide an ideal way for business owners to reach a massive audience in a short amount of time.

Visual content can help you tremendously with your marketing efforts, especially if you’re trying to connect with the younger demographic (or millennials as they like to be called). People tend to trust information shared by people who look and act like them; this is exactly why visual content is so great, since it’s something that anyone can easily consume and share with others.

The internet has become a much more visual space than in the past; instead of relying on text-only content to get your message across, consider using Visual Content as part of your marketing strategy!

5 reasons to include images in your content planning process the powerful potential of photos

As marketers, it is vital that we are able to get our message across through the power of visual content. This can be done in a number of ways, whether this includes infographics or videos.

One thing is for sure – images communicate so much more than straight text alone ever could. Below are five reasons why you should always include an image with your written content:

Emotional Response

Images help your target audience connect on an emotional level     

Video marketing is a fantastic way to get your audience engaged. Whether this means creating how-to videos or sharing their own personal stories about why they love your product/service.

It’s important that you put yourself in the shoes of your customers and try to understand what makes them tick. Only then can you hope to find ways of relating back (and connecting) with them on an emotional level through images and video content.

This will help foster long lasting relationships between both parties since emotions are such a vital part of buying decisions!

Grabs your audience’s attention

People have short attention spans therefore need something interesting quickly! With visuals like photos they won’t go past them because there will be an element that catches their eye (for example relevant products).    

When creating your blog posts and articles, remember that people will only read what interests them. So if there’s no visual element to get their attention, they may end up leaving your website before even getting started!

Instead of writing lengthy introductions about who you are and what you do (most readers don’t want to know this information), try including a photo or video in the opening paragraph instead.

This can often be enough for someone to at least give it a chance since we all like having our time wasted – right?

It is worth noting however that too many images within one post could make it look unprofessional and messy so please avoid going overboard with visuals throughout your article. Stick to making sure each post has at least one image that captures the attention of your audience    

It’s important that you put yourself in the shoes of your customers and try to understand what makes them tick.

Only then can you hope to find ways of relating back (and connecting) with them on an emotional level through images and video content. This will help foster long lasting relationships between both parties since emotions are such a vital part of buying decisions!

Use visual elements like photos throughout each blog post for maximum impact. The more interesting your blog posts are, the more likely people will be to read them    

Visual scene make ideas memorable

Meaning when people see your product again they’ve remembered your company, or it’s message .  

It’s all too easy for your audience to forget about you and what you stand for if they don’t engage with your brand enough. This is why visual content can play such an important role in making sure people remember who you are!

Since only around 20% of the information that we take in during a lecture or presentation will be remembered, it makes sense to do something different when creating blog posts and articles.

This could mean including images throughout each post so readers have more than just text to go off. Or perhaps creating visuals like infographics which summarise your points into easily digestible chunks.

Visual scenes make ideas memorable by seeing them again later on. 

They are the best way to increase engagement rates    

Visual content is the best way to increase engagement rates! This means people are more likely to share your blog posts and social media updates with their friends, family and even colleagues.

This increases brand awareness regardless of whether someone goes on to buy from you or not – which can only be a good thing for growing your business over time.

They say that an image says a thousand words so if ever there was a reason why we should include them in our marketing plans it’s because they undoubtedly boost engagement rates . 

It makes sense when you think about it: they capture attention better than anything else, they help make ideas memorable and most importantly they engage others who see them online too!  They’re also great for increasing engagement rates    

This is because they’re the best way to capture and hold people’s attention. This makes them ideal for social media marketing campaigns, as well as blog posts/articles you publish on your website too!  

The more engaging an image is, the higher its shares and higher chance of being found on search engines which can only mean positive things since it means so many other people are seeing your content!   

People respond over twice as much to visual content than they do straight text alone!    

People respond over twice as much to visual content than they do straight text alone!  

Meaning that by including things like images, charts or infographics into your blog posts you are more likely to grab people’s attention and get them interested in what you have to say.

This is because visuals help break up large chunks of information so it becomes easier for the reader/viewer to take everything on board too.  

Even if an image doesn’t fully convey all of your points it will still be enough for someone else who reads your article at a later date since they’ll already know what you’re talking about due to seeing the photo online.

They then won’t need any extra explanation from you which can only  be a good thing.   

The power behind visuals is incredible. If you use them correctly within your written content marketing plan then I guarantee that you will see results.

Mistakes To Avoid While Using Visual Content

  1. Using images that are not relevant to the post. Ensure you’re using visuals with a purpose and don’t include them just because they look nice or your competitor is doing it!
  2. Having too many visuals in a post. You must edit and find the most relevant images to accompany your content, if possible keep it between three to five different visuals.

Steps to follow to avoid this mistake:

Write with an average of 300-500 words per 100 posts (blog posts). Write with an average number of 450 words for every 100 blog posts. Write with an average of 400-600 words for each 100 blogs. Do not write any numbers or bullet points! Just continue writing .

  1. Not adding a caption. The image is just as important as the text itself, so you must write an informative and interesting caption that will help your readers understand why they need to see this visual content.
  2. Not getting permission to use the image. If you want to share a visual created by somebody else, be sure that they are okay with this process and give credit where it is due!
  3. Not adding a link. A visual, like the text within the blog post, is designed to give readers additional information; therefore, it must be accompanied by a relevant and informative link that will help your audience learn more about this topic!
  4. Not updating the post. The visuals you use will still be relevant months or even years later, but your blog posts must also remain active and up-to-date!
  5. Not understanding the importance of visuals. Visuals are effective because they engage more than just one sense; therefore, writing with only text can be boring and unhelpful for your readers!
  6. Not spending enough time on visuals. You must take the time to find high-quality images that are appropriate for your blog posts and will help readers understand what you’re talking about!

Steps to follow to avoid this mistake:

Be clear with yourself why you want to include visual content into your blogging strategy, be specific enough so it can drive actionable goals within the process.

Create a list of different criteria based on these reasons; make sure they align with both your business goals as well as your target audience’s needs.


The use of a relevant image in video marketing is an excellent way to boost engagement on social media, and increase the amount of traffic that comes to your website or blog.

It’s no wonder why so many marketers are now opting for this type of strategy – especially when it comes to building their personal brand online! By including relevant visual elements with each post you publish, you can get more views, likes, comments and shares from people all over the world.

This helps build trust within your network while boosting conversions at the same time!

5 reasons to include images in your content planning process the powerful potential of photos

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Contact us today if you need help writing great quality content on social media channels like Facebook, Twitter, Instagram etc., as well as website content.

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