The content distribution dilemma is a problem that many content creators and workers in the content marketing community face. It’s not enough to create great content, you need to know how to get it in front of the right people for them to see it.
There are countless ways that have been used successfully by other businesses and marketers, but what will work best for your company? In this blog post I’ll outline 10 different strategies you can use today!
What Is Content Distribution?
Content distribution is a way to distribute your content in a variety of ways so that it is more accessible and therefore, engages your target market. Content distribution can mean many things but just includes any way you distribute articles or other forms of content such as videos, podcasts etc., outside the traditional website format.
Content Distribution: What Are The Benefits?
There are several benefits when using content distribution for blogging purposes – increased traffic which drives up sales opportunities and brand awareness/recognition through association with reputable media outlets which also helps drive up sales potential.
-Utilizing different platforms (such as Facebook) to reach out to people who may not visit you on a daily basis; essentially targeting new audiences and reaching them where they already hang out online! It’s a great way to distribute content and get it out there.
– The ability to drive articles up in search rankings which means more eyeballs on your site, driving sales opportunities and brand awareness/recognition; essentially all of the same benefits as mentioned above!
Content Distribution: What Are The Dangers?
One danger with using too many distribution platforms is
- You could end up spreading yourself thin or abandoning one platform for another. It’s important not to forget about any aspect of content distribution because each has its own benefit (listed above).
- It can also be time consuming but like anything else worthwhile, you should take some trial and error before getting comfortable enough with what works best for you.
- Using several different methods simultaneously will help distribute content more effectively, however it’s important not to forget about any aspect of content distribution because each has its own benefit (listed above).
What are the best ways to distribute content?
Distribution is one of the most important elements in content marketing.
It’s through distribution that you can get your brand, product or service to relevant audiences and potential new customers.
But getting the right people interested in what you have to offer isn’t easy, which means finding ways to distribute content effectively has become more difficult than ever before.
When it comes down to it though it is basically all about media relations.
Media relations ensures that relevant audiences and potential new customers are aware of your content.
If you distribute it well, they will want to check it out and hopefully share it too which means other people who could be interested in what you have to offer might see it.
The more effective distribution is the better chance you’ll have of the right people seeing your content.
Here are ten ways to distribute content effectively:
– Social Media Promotion
– Email Marketing & Newsletters
– Influencer Outreach & Guest Blogging Collaborations
– Repurpose Old Content into New Formats/Mediums – An article written for a magazine could become an e-book.
– Content Curation
– Organize Contests & Giveaways
– Paid Social Media Ads/Sponsored Posts on Facebook, Twitter and LinkedIn
And many more
What are the 5 content distribution channels
Content distribution channels are platforms that distribute social media content. They are the major social platforms such as Facebook, Twitter, Instagram and LinkedIn. You can get one by easily creating social media accounts.
Distribution channels can also be any other platform where you share your social media content – a website or blog for example could be a distribution channel if it is used to post social updates about your brand.
There are so many content distribution platforms out there to choose from. How do you know which one is right for your business? The key here is to ensure that the content distribution platform aligns with both your brand and target audience’s interests, as well as ensuring that it will yield a return on investment (ROI).
Here are are the 5 content distribution channels:
Facebook, Twitter, Instagram and LinkedIn.
A website or blog for example could be a distribution channel if it is used to share social updates about your brand.
The key here is to make sure that the content distribution platform aligns with both your brand and target audience’s interests as well as ensuring that it will yield a return on investment (ROI).
There are so many content distribution platforms out there to choose from. All you need is to know which one is right for your business.
What is a Content Distribution strategy?
Distributing your content is key to getting it seen by the people you want. However, there are many different ways of distributing content and choosing the right one can be difficult.
It’s important to use a method that fits in with both your budget and audience demographics. By using all available distribution channels well, you will get more exposure for your brand than ever before.
The best way to distribute articles on social media sites is through sharing them onto relevant accounts – this should mean they reach an interested demographic who may not even follow you yet! Keep tabs on what kind of posts go down well so that over time you know what to post – there is no point posting something that doesn’t resonate with your audience.
As always, you have to reach out to bloggers who may be interested in writing about your content or referencing it on their own blog posts. This can be a great way of getting word-of mouth marketing for free! Of course, if someone mentions your brand then they are more likely to remember it next time they come across any offers/products etc.
Finding influencers online and engaging them in conversation could lead not only to new customers but also help build relationships with others within the same industry. Influencer engagement gives companies access to potentially large amounts of people as well as establishing themselves as an authority figure within their market sector especially when using social media influencers.
10 ways to effectively move your content distribution dilemmas:
Blog posts are great for SEO, content marketing and social media. However, there are times when you have to move your content into different channels. For instance, if a client wants an infographic instead of written copy that is not always possible with just one blog post.
Here are some ways to effectively move your content across multiple platforms without compromising on quality:
Engage your visitors through different channels
The key to successfully distributing your content is to engage with your audience. You will be tempted to use the same communication channels such as social media and email marketing but try not to do this.
A successful campaign can only be carried out if you find a way for multiple touch points between brands and their target audiences. Try adding different communication channels in blog posts so that people who prefer reading through blogs can enjoy it while others might like videos or infographics better than written copy for instance.
Use different formats
Different content styles will not only differentiate your blog posts but also allow you to distribute them more effectively. You can easily create videos, infographics or slideshows that can be shared on social media platforms and online communities such as Pinterest or Slideshare for instance.
Using these forms of communication with the right audiences is one way to successfully move your content across multiple channels.
Know Your Target Audience
It is also very important to know your target audience before you start distributing the content. Make sure that you use different communication channels in order to ensure proper engagement with each one of them.
For instance, if you are targeting female teenagers then Pinterest would probably be a better option for distribution versus LinkedIn which tends to have more professional users on the platform who might not appreciate visual content as much as younger audiences do.
Have a Clear Content Strategy
It is very important that you have a clear content strategy before you start distributing your blog posts across different channels. For instance, if you are targeting an audience of teenagers then it might not be advisable to share videos on Linkedin which has more adult users who would prefer written copy over visual content.
Choose the right Content and Distribution Channels
You should Know your distribution platforms/ Another way to effectively move your content through multiple communication channels is by knowing the right platform where each one will perform best depending on what type of user they are and their preferences in terms of communication styles.
For instance, if you are targeting an audience of teenagers then Pinterest would probably be a better option for distribution versus LinkedIn which tends to have more professional users on the platform who might not appreciate visual content as much as younger audiences do.
Get your data right!
A successful campaign can only be carried out if you find a way that allows multiple touch points between brands and their target audiences. Try adding different communication channels in blog posts so that people who prefer reading through blogs can enjoy it while others might like videos or infographics better than written copy for instance. This will help you get accurate feedback about what types of communication styles work best with each one of them helping accomplish this goal effectively. Here is some useful information on how to boost blog traffic.
Use a Content Management System (CMS)
A content management system is also going to be very useful if you have multiple authors working on the same website or blog as it will allow them to easily update and manage articles without having too much technical knowledge about how this works exactly. This way, they can focus more on creating high quality written pieces instead of trying to figure out complex coding styles which might not always result in success depending on what type of expertise each author has. Here’s some great information for those who want better blogging tools .
Consider paid distribution channels
If you do not succeed with free distribution channels such as social media and email then it might be time to consider paid options which will help boost your blog posts across different communication lines. There are many tools out there that can be used in order to achieve this goal but ensure that whatever option you choose does not interfere too much with the overall quality of your content because this should always come first before anything else!
Have a Content Marketing Program
It is also very important to have a content marketing program in place instead of just focusing on creating great blog posts since this will help you better engage with your target audiences.
For example, you might want to create educational videos about the subject matter that your audience cares more about which can be used as supplemental material for those who are looking for more detailed information than what was covered already in written form. This way, both parties benefit from each other and this is how digital platforms should work!
A successful campaign can only be carried out if you find a way that allows multiple touch points between brands and their target audiences. Try adding different communication channels in blog posts so that people who prefer reading through blogs can enjoy it while others might like videos or infographics better than written copy for instance.
This will help you get accurate feedback about what types of communication styles work best with each one of them helping accomplish this goal effectively. Here is some useful information on how to boost blog traffic.
A content management system is also going to be very useful if you have multiple authors working on the same website or blog as it will allow them to easily update and manage articles without having too much technical knowledge about how this works exactly. This way, they can focus more on creating high quality written pieces instead of trying to figure out complex coding styles which might not always result in success depending on what type of expertise each author has.
Create content that is Optimized for Search Engines
If you want to use search engines such as Google in order to help bring traffic back towards your blog posts then it is very important that the written copy itself has been optimized for this purpose.
For instance, when writing about a specific topic try using keywords and phrases which best fit within the context of what you are trying to say and avoid overusing these words and not structuring them correctly into sentences.
This way, people can find out more information easily even if they aren’t looking specifically for your blog post since it will be ranked higher than others by default!
Test Your Distribution Tools
Last but not least, it is important to always test new distribution tools and strategies in order to maximize your blog post exposure. You can do this by creating a separate piece of content which acts as the experiment itself such as using different social media platforms or search engine optimization keywords.
This way you will be able to see what works best for each separate situation helping you make more informed decisions about where and how to distribute your next article! Here are some great ideas on online marketing blogs .
As mentioned earlier, there’s nothing worse than spending hours and days working really hard on an interesting topic just so that nobody sees it because even if people find out about it through other channels then chances are high that they won’t go back to check out your website.
That’s why it is important to focus on distributing the right content at the right time and in a way that resonates with each separate audience! Having a distribution plan for your digital marketing is the way to go.
Make sure you always keep these tips in mind when creating new blog posts so that people can find them easily and enjoy reading or watching them as soon as possible without wasting much of their time which could be spent doing other things instead.
Common Content Distribution Dilemmas
You can’t build a powerful marketing strategy for your blog or podcast without taking content distribution seriously. However, it isn’t always easy to know how you should distribute your content and what works best in the changing digital landscape.
Here are some common dilemmas marketers face when distributing their valuable content along with tips on how to resolve them.
1: What content distribution channel should I choose?
There are so many to select from! How do I know which is right for me and my target audience?
What you can do about it:
Consider the following factors when choosing your next channel of choice. Also, keep in mind that you will likely be using multiple channels at once.
You don’t have to limit yourself to only one or two platforms if they aren’t working out well for you (and there’s no reason why they would).
- Target Audience : Who is reading/viewing this content? Are their needs similar across all modes of consumption or might some work better than others for certain audiences? Is your main goal for this content to inform, entertain or inspire?
- -Content Format : What types of reads does your blog offer? How can you use visual media in a way that captures the attention of viewers? Will readers respond well to long form posts or should it be kept under five hundred words?
- Is there an end goal that needs to be met by distributing the content (i.e., sales leads)? If so, what are they and how will each platform help achieve them.?
2: I’m overwhelmed with all these different social networks!
Where do I even start?! How many channels is too many channels!? There’s no time/resources left for any one channel because there are just too many!
What you can do about it:
Start small if this is your first time incorporating social media into a marketing strategy. Begin with three channels and add more as needed (or desired). The key here is to start slow so that you don’t overwhelm yourself or waste resources on unnecessary content distribution efforts.
- If Facebook, Twitter and Pinterest are the only options available to you right now, then use them for all of your needs while adding other networks at a later date when their benefits outweigh those of the existing ones already in place.
- Remember that quality trumps quantity every day of the week. More so. in terms of branding messaging online.
3: What type/size channel should I target?
I’m not sure what will work best for my content.
What you can do about it:
The following are a few successful distribution channels that many marketers have found great success with in the past and might be worth testing out as well. Also, keep in mind that your blogging platform is technically another channel of distribution if you’re using it to promote other modes of engagement such as Twitter or Facebook groups/pages (as long as they link back to their original sources).
- Google+ Communities : Google’s Communities feature allows users to create an online community around specific topics related to their business niche. By sharing valuable posts within this community members begin to recognize you as a thought leader which then leads them down the path towards becoming a customer.
- SlideShare: SlideShare is an incredibly valuable tool in that it allows you to upload and distribute presentations online, which are great for making complex concepts relatable through the use of visuals (and without having to get into lengthy explanations).
- YouTube & Vimeo: Video content has become one of the most popular media modes of consumption in recent years. The key to using this channel effectively is by creating videos that are short enough for viewers not to lose interest while still providing valuable information about your brand and products/services (as well as the value proposition behind them).
4: I don’t have any social media accounts!
How can I begin to distribute my content?
What you can do about it:
There’s no need for a social media account in order to participate in distribution activities. For example, let’s say that your blog is hosted on WordPress and has built up an online following but you don’t have any accounts with Facebook or Twitter (or any other social media platforms).
Your blog is still an active channel of distribution as long as the content you post on your site links back to where it came from (i.e., a YouTube video, SlideShare presentation or Google+ Community thread) and brings traffic back to its original source which can then be shared via those same channels.
05: I’m not confident in my ability to create quality content.
How can I make sure that the pieces of content I share are genuinely interesting and engaging?
What you can do about it:
The most effective way for marketers to distribute their blog post is by sharing truly valuable, relevant and helpful material. That is why it’s important to invest time in creating this type of content before even thinking about distribution.
This will also help build your credibility as an industry thought leader which is invaluable when you’re looking for people to share, like and follow your brand online (not to mention the positive impact that could have on search engine optimization).
To wrap it all up, there are plenty of ways to effectively move your content through distribution, but the best way is to find out what works for you.
The list above just goes over some popular ones that have worked well in the past. There really isn’t a one size fits all solution here so it’s important to try new things and see which work best for you.
A few things to note:
- Don’t be scared of changing up your distribution methods if something isn’t working as well as it should. Sometimes a paradigm shift is all that’s needed to find greater success!
- Try and keep track of what works for you so you can use those same, effective ways for future content.
- Distribution doesn’t have to be complicated. Sometimes having a simple strategy is all you really need to move your content effectively!
Hire the Best Content Marketers
Do you need help with Content distribution? Content marketing is a fickle beast. When done right, it can create tremendous value for your business.
If done wrong however, the content gets lost in obscurity and does not get seen by anyone! Are you looking to hire good content marketers? Writers access is a great option.
Writers access is a content marketing agency that specializes in blog posts, website copy, email newsletters and more! We have helped hundreds of businesses grow their organic traffic by drawing attention to the right places with well-written blog posts.
Contact us today and our 24/7 support team will listen to you
Phone no: +1 231 760 8200