10 copywriting mistakes you need to avoid

Your website is a representation of your business and can make or break you in the competitive world. That means that it’s important to take steps to ensure that your site is properly optimized for conversion rates.

Copywriting mistakes are one way where many people go wrong, but they’re also easy to avoid! In this blog post, we will be discussing 10 copywriting mistakes you need to avoid when writing content for your website.

10 copywriting mistakes you need to avoid

1. Don’t use jargon

Don’t use jargon to impress people who already know the industry terms. If most of your target audience is unfamiliar with what you’re writing about, or they’ve never heard those specific words before, then it’s probably not a good idea to include them in your content.

People like using familiar language and having their questions answered as part of your blog conversation. Using jargon can also create the effect of alienating most readers and making them feel like they don’t belong in your audience – which is pretty much never a good thing for copywriting or content marketing purposes!

One of the most common mistakes is that of using difficult vocabulary or too much jargon thinking that you are trying to impress, however most of the time most people will not be able to understand your content. Easy to understand content will create an inclusive atmosphere in your blog posts where people feel welcomed and appreciated.

Smiling Woman Using Laptop

Write words, not numbers or bullet points. The most important thing is conveying ideas through conversation with readers rather than confusing them by presenting too much information at once.

Give details when necessary but keep things simple so you don’t intimidate anyone who doesn’t know what they’re reading about beforehand! Using lists also helps break up text into more manageable chunks so it isn’t overwhelming to read all at once either way.

2. Write in the first person .

Many people make the mistake of writing in third person, which is most commonly seen on most blogs and sites. When you write about your company or business, always use first-person.

People want to know how your company operates and what they can expect from doing business with you. Don’t be shy! To avoid awkward sentences it’s most commonly suggested to simply write in first-person.

3. Break up text with subheads and lists

Writing in long paragraphs can become tiring for visitors, it is one of the common copywriting mistakes. Always use short paragraphs.

If you want to engage them, writing with subheads is the way forward. Subheadings are great because they break up text and make it more interesting to read.

Therefore writing blog posts using lists or bullet points will help people scan your copy for specific information efficiently. Ensure you include the keywords you are writing for in your subheads and lists. This will not only make it more attractive, but Google loves to see this too!

4. Keep sentences short and to the point

Avoid writing long sentences as this makes for a very dull blog post. In fact, it’s one of the most common copywriting mistakes you can make when writing your own blog posts.

If possible try to stick to around 15 words per sentence and ensure each point is still clear in its meaning even though they are short. You need to strike a balance between length and brevity – don’t overdo it! Also, stick to a certain word count, too little or too much can be costly.

Smiling Woman Using Laptop

Always keep Google Rank in mind with every word you write too. This will allow people who use Chrome Search by voice facilities which allows them to ‘speak’ their search terms rather than typing them out on-screen – great if you’re selling products or services internationally!

Ensure that keywords are included throughout your content so that these people can find your business or brand. Avoid making these copywriting mistakes when writing blog posts. That is if you want to engage with visitors and keep them coming back again and again.

5. Use keywords with Care

Keywords are paramount. However it is important to only use them where applicable, don’t overdo it. Overdoing it is called keyword staffing and may spam your blog post, if used too often or without context .

When writing copy for your blog posts, ensure you use keywords sparingly and where they make sense. Don’t stuff them in at the bottom of a post because this looks unprofessional and like spam to visitors.

Always be sure that your keyword or key phrase is included somewhere within the first 100 words as well as throughout the article according to SEO best practice if possible. You don’t have to be complex, basic search engine optimization practices will improve your site’s ranking.

Keyword stuffing is a common copywriting mistake, don’t do it!

6. Avoid using negatives

Negative words such as “don’t” or “can’t” should be avoided. Instead, focus on positive words like “should” or “will” to ensure your copy is more engaging.

If you want to encourage people, then using a positive tone of voice will help with that. Using words like “don’t” or “can’t” can come across as negative, which is not what you want your visitors to think about your business.

Instead of writing blog posts with words like these use sentences that highlight the benefits for customers if they choose to do something positive. For example, instead of saying ‘we cannot offer refunds’ try saying ‘we have a firm 30 day no refund policy’.

You want people to find the information you’re providing useful and informative, not negative.

7. Make your content easy to read

Your content should be easy to read. That is by avoiding long paragraphs of text that are difficult to follow; break them up into shorter chunks with headings for easier reading .

Not only that, but ensure the font you are using is an easy one to read. If possible stick with Calibri or Arial for blog posts as they are simple and basic fonts which make it easier on readers’ eyes too!

Never publish long paragraphs of text because this makes your content difficult to follow. Instead break up your content into smaller chunks and include subheadings to highlight what each part of your blog post is about.

Make sure that the font you are using for your blog posts isn’t too fancy or complicated as this will make it difficult for readers to read quickly.

8. Don’t be boring

For most people, content like this is usually skimmed or skipped over completely. Keep your audience engaged with entertaining and interesting anecdotes about the topic you’re writing on; it will help them to remember what they read! If needed, consider hiring a professional writer who can create something that doesn’t come off as stale or dull.

9 Have an appealing Layout

One of the mistakes many people make when it comes to content design is not using a single column layout. This can be a mistake because some people prefer a simple design over trying to navigate through a complicated one.

Single column blog posts are easier to read and navigate through because they don’t have a lot of distractions.

If you want your visitors to engage with the content that you’re writing, then use an interesting layout for it. This will help people find what they need quickly.

You could consider hiring someone who can write compelling copy so that your blog posts are more interesting. Which is something you can do with our professionals here at writers-access

One of the content design mistakes to avoid is to ensure that you are not overdoing it.

10 Grammar and Writing rules

Avoid some language mistakes. Bad grammar is a copywriting pitfall that may send potential customers far away from your blog.

Don’t forget to double check your blog post for mistakes. One of the common mistakes many people make is writing ‘your’ as ‘you’re’. For example, instead of saying “This is you’re website” say this is “this is your website.”

Another mistake that writers often make when it comes to grammar and punctuation rules is to not use the comma when it’s needed. For example, do you know how to properly punctuate this sentence? “This is a really good idea, I think.”

10 copywriting mistakes you need to avoid

The correct way would be: “this is a really good idea.” Another common mistake that people make with grammar mistakes is using ‘it’s’ instead of its’. An easy way for many writers to avoid mistakes like these is by reading what they have written out loud so they can catch mistakes easier.

Your grammar should be accurate because mistakes like these may drive away potential customers.

Dangerous Copywriting pitfalls

A well-designed, relevant landing page will save you time and money.

Here are 13 pitfalls you should not fall to in the copywriting process to save your business time, effort, and even some income.

  • Too much text on a single page – Keeping them short is always better for clarity purposes. You don’t want people to get too confused or overwhelmed with what’s being presented when they see your site for the first time.
  • Not enough visuals – Use graphs, charts, icons etc. so people can quickly understand the value you’re offering them without having to read anything at all.
  • Not highlighting benefits of what you do best – If someone knows that they’re getting something good from you then they’re more likely to sign up. They want something that’s going to be valuable for them, not just what you have on sale this week!
  • Don’t write for your team, write for the customer. Writing a copy that focuses on what’s in it for you is a surefire way to fail at conversion optimization. Your content not only has to be written with the reader in mind, but also has an emotional element that makes them feel like they are being spoken directly to–not just about. 
  • If you’re writing “for” someone and can clearly tell who you’re talking about throughout your blog post, then chances are good that this mistake may be occurring. Instead of adhering to some outdated or unengaging voice and tone guide (no one likes readability scores anyways), focus on how customers will benefit from reading your landing page instead of focusing on yourself as the writer.
  • Not creating a sense of urgency. A lot of marketers make the mistake of not highlighting some sort of deadline for their offer, especially if it’s only going to be available once or at a specific time period – you can’t leave something like that open ended and expect people to take action right away!
  •  This is just as important with sales and marketing content as it is with any direct response campaigns you want your customers/prospects to respond back too immediately because they’ll either lose out on what you’re offering, or worse yet forget about it altogether.
  • Your site doesn’t load fast enough. Really nothing more than just using a good hosting company that’s able to deliver your site quickly for everyone, but this is more often than not an issue on some marketers’ end. If you’re spending time writing content and then taking forever to load it onto the internet when someone visits your site (and they will if it’s relevant) – well there’s another mistake in action! 
  • Remember people are impatient and even though we’d like them to stick around long enough that doesn’t always happen when your offering isn’t compelling or easily accessible.
  • Not having a clear CTA button. This one seems pretty common sense right? Well I’ve seen plenty of copywriting mistakes where there was no obvious sign off point or something else wasn’t clear enough at the end of a blog post. If people don’t know what to do then they’re not going to take any action, leading to low conversions.
  • Not testing your content. This ties into point six because if you can get it online quickly chances are good that someone will see it/read through it fairly fast and respond accordingly – whether it’s negative or positive feedback. To mean, make sure you have some sort of system in place so when something goes wrong (or right) with your site. visitors landing will be able to adapt immediately while also gauging their reactions using analytics tools like Google Analytics in the process.
  • Not using screenshots A lot of marketers make mistakes by not providing enough proof that what they’re offering is going to be valuable for their customers/prospects – and instead rely on words alone to get across this message, which doesn’t always work when you consider who reads (and writes) everything literally! Using screenshots of whatever it is you’re talking about helps people picture themselves in someone else’s shoes because more times than not we can relate easier with images rather than just text or some other forms of media like audio, video etc. So if it’s important for them to see then use graphics accordingly.
  • Overusing the same keywords. This is one of the most common copywriting mistakes that might go unnoticed by some marketers, but it’s definitely a mistake nonetheless. Keywords are important because they help people find your content when searching online through search engines like Google and Bing, so you want to use them enough throughout but not too much where its overwhelming or doesn’t make sense with what you’re actually saying in the process – after all using this type of language won’t get you anywhere fast!
  • Not having an About page I didn’t think I’d have to explain why this was a copywriting mistake since most marketers know who their target audience is/are (or should at least) before they even get started, but mistakes prove me wrong here. If you don’t have an About page that tells people who your company is and why they should care then there’s another mistake in action because it’s not providing any valuable information for them to go on when trying to determine if you are worth their time or not!
  • Not having an editorial calendar. Plenty of marketers make mistakes by not scheduling out their content ahead of time so there’s always something new for people to see or read each week/month, which means they forget about it altogether – especially if it’s important to them. An editorial calendar allows you to stay on top of things by providing you with deadlines that are set in stone that you can’t afford to miss out on, especially if you’re launching a new product or service that needs plenty of attention to get noticed!

Take away

In conclusion, you want to avoid mistakes like repetition and using the passive voice when writing copy. Pay attention to such errors, they may be costly in the long run.

And that’s it! You’ve written a great blog post on some of the mistakes you can make while writing copy for your business website.

Goal: To deliver high-quality content in an engaging way, avoiding mistakes made by other businesses before you was simple.

Are you looking for a professional copywriter to optimize your web pages and landing pages? Our professional copywriters will write your blog in short paragraphs, using the right keyword and in single column layouts. The editors will see to it that there is no grammatical error and mistakes to avoid.

All you have to do is contact us and share your ideas! We will take care of the rest, from writing a blog post that sells, making it easy for readers to navigate through your web pages or optimizing it with keywords that Google loves.

Our professional copywriters are experts in web content optimization and we make sure our clients get the best value for their investment. Try us out today!

Our contacts are:

Email: content@writers-access.com

Phone: +1 231 760 8200

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